Orion Relaunches 6 Variants of 'Oh! Granola' with Increased Natural Ingredient Content

[Asia Economy Reporter Seungjin Lee] Orion announced on the 7th that it will relaunch six products of its convenient meal replacement brand, ‘Market O Nature O! Granola.’ Without changing the price, the company plans to increase the content of whole grains and natural ingredients and update the package design to enhance the popular taste and texture.

This change was applied to six O! Granola products: Fruit, Black Bean, Pumpkin Sweet Potato, Cacao, Strawberry, and Protein. The Fruit, Black Bean, and Protein variants increased the content of natural ingredients such as domestically produced apples, beans, and whole almonds by up to 2.5 times compared to before, allowing consumers to experience more natural ingredients. In addition to the existing ‘flat oats,’ ‘crushed oats’ in granular form and ‘popped oats’ expanded by heat and pressure were added.

The O! Granola Cacao and Strawberry products each include probiotic balls and strawberry calcium balls to enhance freshness, and heart-shaped Mitsu Black pieces were added to emphasize a popular taste that appeals to all ages and genders. The O! Granola Vegetable product increased the content of pumpkin and sweet potato by 1.6 times and added nuts such as almonds and pumpkin seeds, renewing it as ‘O! Granola Pumpkin Sweet Potato.’

Along with this, ‘unrefined cane sugar,’ produced without refining from natural sugarcane to preserve its taste and nutrients, was used in all products to provide a savory sweetness. The package design fully reflects the brand value of ‘honest and healthy taste of natural ingredients as they are.’ The front of the package features images of natural ingredients such as fruits and beans along with content information, making it easy for consumers to check and purchase.

Sales of the 10 O! Granola products from January to September this year grew approximately 114% compared to the same period last year. Since April, monthly sales have exceeded 1 billion KRW for six consecutive months, leading the expansion of the granola market.

An Orion official said, “As remote work and staying at home have increased recently, a food culture that allows people to eat healthily and conveniently is spreading. The O! Granola products, introduced to suit various tastes and preferences, are gaining popularity,” adding, “We will continue to develop diverse products according to changing consumer needs and sustain the growth of the granola market.”

This content was produced with the assistance of AI translation services.