"New Arrivals Collection"... Wemakeprice 'Newly Opened' Section Sees 6x Increase in Transaction Volume

[Asia Economy Reporter Kim Bo-kyung] Wemakeprice's new curation service, the 'Newly Opened' corner, is receiving positive responses from both consumers and sellers.

Wemakeprice announced on the 6th that the transaction amount in the Newly Opened corner over the past month increased 5.9 times compared to right after the service started (July 19 to August 18). The number of product purchases also increased 6.6 times.

Launched in July, the Newly Opened corner introduces only products newly registered on the Wemakeprice platform within the last month. The purpose is to introduce new products that consumers have not yet encountered online. MDs analyze the latest trends and directly curate newly listed products according to themes.

The Newly Opened section is divided into △Today's Pick! Newly Opened Special Price △Today's Pick! Trend News △HOT Keywords △Today's Pick! Theme Section.

The Trend News section introduces products that have become popular on TV programs and SNS along with sourcing stories from MDs. The Theme section showcases new items emerging in the current season, and HOT Keywords presents popular products based on frequently searched keywords by users. The Newly Opened Special Price section gathers only products priced at least 10% lower than the lowest online price.

Sellers who sympathized with the purpose of the Newly Opened corner also showed positive responses. The number of partner companies participating in this corner increased by 46% compared to the early stage of the service. When starting online sales for the first time, it is relatively difficult to compete with existing products that have higher recognition, but the corner gathering only new sellers was evaluated to have helped activate sales.

The processed food brand DubeCook is a partner that has greatly benefited from the Newly Opened effect. With daily sales exceeding 18 million KRW, the total transaction amount in September also grew 440% compared to the previous month. Content where MDs personally taste and introduce unfamiliar products to consumers drove the sales growth.

Son Won-hee, head of Wemakeprice's product planning team, said, "Among the countless products pouring in, quickly introducing trends to consumers worked well," adding, "It is establishing itself as an event that satisfies all users while effectively playing a role in initial product promotion for sellers."

This content was produced with the assistance of AI translation services.