POSCO Launches Eco-Friendly Steel Brand 'Greenable'

Published 01 Oct.2021 13:58(KST)

Launch of Integrated Brand for Eco-Friendly Steel Products and Solutions for Wind, Solar, and Hydrogen Energy

Emphasizing the Role of Steel in Enabling the Eco-Friendly Era and Signifying a Sustainable Eco Cycle

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] POSCO announced on the 1st that it has launched an integrated steel brand for eco-friendly energy called ‘Greenable’ and is taking the lead in the market.

Greenable is a brand that integrates specialized steel products and solutions applied in the production, transportation, and storage of future eco-friendly energy such as wind power, solar power, and hydrogen. It is POSCO’s third integrated product and solution brand following the premium eco-friendly steel brand ‘Inobuild’ launched in 2019 and the eco-friendly car integrated brand ‘E Autopos’ launched in 2020.

Jung Tak, Vice President and Head of POSCO Marketing Headquarters, said, “We will focus the group’s capabilities on developing and supplying eco-friendly and high-performance products that meet the demands of the low-carbon market, solidify our position as a specialized maker of eco-friendly materials, and contribute to the continuous expansion of eco-friendly energy.”

The main products under the Greenable brand include ▲high-corrosion-resistant galvanized steel sheets for solar power generation facility substructures ▲thick plates for wind towers and lower structures ▲hot-rolled steel sheets for hydrogen pipelines and high-pressure vessels.

POSCO plans not only to provide customized products and solutions for each energy industry but also to expand cooperation with global power generation developers such as Orsted and actively target the global market by utilizing the overseas networks and capabilities of POSCO Group companies like POSCO International.

A POSCO official said, “To respond to the rapidly growing eco-friendly energy industry, we established specialized sales departments for wind power and solar power materials in January and July respectively. Starting with this brand launch, we plan to significantly expand sales of eco-friendly energy products from 1.2 million tons this year to 3 million tons by 2030.”