DL Wins Branding Category at the 2021 IDEA Design Awards

[Asia Economy Reporter Onyu Lim] DL Group's corporate identity (CI) won the grand prize in the branding category at 'IDEA,' one of the world's top three design awards. IDEA is an international award organized by the Industrial Designers Society of America. DL's CI achieved its second award following the German 'Red Dot Award.'

Marking its 82nd anniversary, DL declared its leap toward becoming a global developer and launched a complete overhaul of its CI, vision, and group structure. DL Group's CI was highly praised for expressing the group's vision and philosophy through design beyond a simple combination of alphabets.

Blocks of squares and semicircles harmonize to create the 'foundation of the world,' symbolizing DL's philosophy of leading a sustainable future through interconnectedness. Its distinctive solid and stable image represents DL's steadfast beliefs and principles. The CI color is blue, which DL has long upheld, symbolizing infinite creativity and innovation as a global developer advancing endlessly based on customer trust.

The IDEA Design Award, established in 1980, is an international design ceremony considered one of the world's top three design awards alongside Germany's 'iF Design Award' and 'Red Dot Award.' Each year, it comprehensively evaluates various criteria such as corporate design innovation, user benefits, and social responsibility to select the best design products.

DL has been recognized for demonstrating differentiated design capabilities by consecutively winning prestigious global design awards. DL Group expects its design capabilities to become a significant competitive advantage in various business areas it will pursue in the future.

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