POSCO Launches Eco-Friendly Energy Steel Brand 'Greenable'

Launch of Integrated Brand for Steel Products and Solutions for Eco-Friendly Energy such as Wind Power, Solar Power, and Hydrogen

[Asia Economy Reporter Hwang Yoon-joo] POSCO unveiled its integrated steel brand for eco-friendly energy, ‘Greenable,’ on the 1st.

Greenable is a brand that integrates specialized steel products and solutions applied in the production, transportation, and storage of future eco-friendly energy such as wind power, solar power, and hydrogen. This is POSCO’s third brand launch following Inobuild (structural steel) and Eotopos (eco-friendly vehicles), tailored to major demand sectors.

The main products under the Greenable brand include ▲high-corrosion-resistant galvanized steel sheets for solar power generation facility substructures ▲thick plates for wind towers and lower structures ▲hot-rolled steel sheets for hydrogen pipelines and high-pressure vessels. POSCO plans not only to provide customized products and solutions by energy industry but also to expand cooperation with global power project developers such as Ørsted. Utilizing the overseas networks and capabilities of group affiliates like POSCO International, POSCO will actively target the global market.

To respond to the rapidly growing eco-friendly energy industry, POSCO established specialized sales departments for wind power and solar power materials in January and July, respectively. Marking the launch of this brand, POSCO plans to significantly expand sales of eco-friendly energy products from 1.2 million tons this year to 3 million tons by 2030. Jung Tak, head of POSCO’s Marketing Division, said, "We will focus the group’s capabilities on developing and supplying eco-friendly, high-performance products that meet low-carbon market demands, solidify our position as a specialized eco-friendly material maker, and contribute to the continuous expansion of eco-friendly energy."

This content was produced with the assistance of AI translation services.