Seoul Milk Cooperative, 'Biyotteu' Surpasses 600 Million Units in Cumulative Sales
[Asia Economy Reporter Seungjin Lee] Seoul Milk Cooperative announced on the 29th that its topping yogurt ‘Biyotte’ has surpassed a cumulative sales volume of 600 million units.
Seoul Milk Cooperative broke the common belief that cereal must be eaten with milk by introducing the country’s first topping yogurt ‘Biyotte’ in 2004. ‘Biyotte’ has established itself as a convenient meal replacement yogurt that can substitute a full meal, rather than just a simple snack, and as of September this year, it has surpassed cumulative sales of 600 million units.
The topping yogurt ‘Biyotte’ comes in a square container with soft plain yogurt made from Seoul Milk’s domestic raw milk on one side, and toppings on the other side, allowing consumers to mix the two by tilting the container.
‘Biyotte’ offers consumers a unique and new enjoyment with its rich taste and nutrition as well as the innovative idea of eating by tilting the container. Its popularity is attributed to its low calorie content and the convenience of being able to consume it anytime and anywhere.
Seoul Milk is expanding its lineup by reflecting dairy consumption trends based on continuous product development. In January, it launched new products Choco Pop and Choco Crispy, adding to the popular Choco Ring, Crunch Ball, Fruit Ring, Cookie & Cream, and Oh! Granola, offering consumers a total of seven different toppings to choose from.
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Choi Hyun-woo, head of the Fermented Dairy Brand Team at Seoul Milk Cooperative, said, “With the growth of the convenience food and dessert markets, Biyotte has consistently introduced new products with various flavors and has gained great popularity as a healthy and convenient meal replacement that consumers can enjoy anytime and anywhere. We will continue to firmly maintain our position as the original topping yogurt brand and intensify our efforts to capture the fermented dairy market.”
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