Black Yak's 'Seat Down Fleece' Captures Both Environment and Design

[Asia Economy Reporter Seungjin Lee] Black Yak has launched the ‘Sheet Down Fleece’ series for consumers seeking comfort and released campaign videos featuring exclusive models IU and Kai.

The representative product of the Sheet Down Fleece series is the ‘U Macaron Duo Fleece Down Hoodie Jacket.’ It is eco-friendly as it uses fleece material combined with eco fleece made from recycled domestic PET bottles. The ‘U Macaron Vest’ can be worn alone in autumn or layered with other clothes in winter, making it versatile. It is eco-friendly and comfortable to wear, using eco fleece made from recycled domestic PET bottles, sherpa fleece, and brushed lining.

The campaign videos were released in two versions, each featuring IU and Kai respectively. Each video shows the two models covering themselves with the Sheet Down Fleece series products like a blanket, wearing them as outerwear, and displaying various ways to wear them.

Without any special explanation, the series name is repeated along with a simple narration saying, “I tend to like comfortable things,” strongly conveying the product’s features of comfort, softness, and coziness. At the end of the video, actual crying sheep appear, creating a witty scene.

IU and Kai’s comfortable yet stylish fleece styling also draws attention, as they coordinate the Sheet Down Fleece series products with sweatshirts, jogger pants, and more.

A Black Yak representative said, "This video was planned to intuitively and pleasantly showcase the comfortable and warm features of the fleece products, just like the series name," adding, "We hope you refer to IU and Kai’s campaign videos and photo shoots to complete comfortable yet distinctive fleece styling."

This content was produced with the assistance of AI translation services.