"Depicted as a Malicious Store Owner" ... Netflix Revises Controversial Scene Following Seven Eleven's Protest

[Asia Economy Reporter Jo In-kyung] Netflix has decided to modify the Seven Eleven logo in a scene set in a convenience store in the drama 'D.P.'. This action was taken in response to Seven Eleven's complaint that the convenience store owner was portrayed negatively, damaging the reputation of the store owners.

According to industry sources on the 27th, Netflix recently reached an agreement with Korea Seven, the operator of Seven Eleven, and announced that "the Seven Eleven brand logo shown in episode 5 of the drama will be edited with CG." While Netflix has previously modified certain scenes in specific countries for religious reasons, this is the first known case of altering original content due to other disputes.

The problematic scene is a 47-second conversation between a convenience store owner and a part-time worker (Hwang Jang-soo in the drama) in episode 5. The owner hits the worker on the chest saying, "If you immediately remove expired products, you will have to cover the loss, okay?" and orders, "Restock it." Both characters wear vests clearly displaying the Seven Eleven logo.

Seven Eleven pointed out that this content was not pre-approved and significantly distorted the image of the store owners and the brand right after the drama aired. They argued that it could be misunderstood as a common practice in convenience stores, which is neither true nor acceptable.

Initially, the production company requested filming cooperation from Seven Eleven, stating they would shoot scenes of a part-time worker stocking products and promised not to include negative content.

A Seven Eleven representative said, "The store owners were very upset and reported mental distress due to the problematic scene in the drama," adding, "Although it is late, we are relieved that Netflix is taking corrective action."

This content was produced with the assistance of AI translation services.