"Gimbap Shop Employee Dares to Wear Louis Vuitton?"... Customer Floods Comments Amid Star Rating Attack

Repeatedly Leaving 0.5-Star Ratings
Netizens "Is There a Class That Can Buy Luxury Goods?"

Not directly related to the article content. Getty Images Bank (left) / Online community capture (right)

[Asia Economy Reporter Na Ye-eun] The story of a gimbap shop that received a 'star rating attack' simply because an employee carried a luxury bag has been revealed.

On the 24th, an online community post titled "A gimbap shop where a working ajumma was targeted with a star rating attack because she had a Louis Vuitton bag" was published. The writer who raised the issue on Twitter said, "I opened Naver Map reviews and saw madness (a slang term for mental illness)" and attached photos of the problematic reviews.

The review screenshots posted by the writer showed a customer who is presumed to have visited the gimbap shop about 29 times repeatedly leaving a 0.5-star rating each time.

On the morning of June 22, members of the People's Solidarity for Participatory Democracy's Livelihood Hope Headquarters, the National Network for Realizing Economic Democracy, and the National Franchise Owners' Association held a protest in front of Coupang headquarters in Songpa-gu, Seoul, urging improvements to the review and rating system of delivery apps. / Photo by Yonhap News

Along with the star ratings, the customer sarcastically wrote reviews unrelated to the food, such as "How much is the ajumma's bag?", "Can you tell me the Louis Vuitton bag model name?", "I will save up like dust and buy a Louis Vuitton like the ajumma," "Now Louis Vuitton bags and even Gucci shoes," and "Spent 6,500 won for lunch today. Louis Vuitton has become 6,500 won further away."

The writer said, "The same person used three different IDs to flood the reviews saying the working ajumma wears luxury bags and luxury shoes," adding, "I wanted to report these irrelevant reviews but couldn't find the report button."

Netizens who saw this responded with disbelief, saying, "I don't see what's wrong with a gimbap shop employee carrying luxury goods," "Is there a class that is allowed to buy luxury goods?", "It could be a gift from their child to their parent, this is too much," "Just mind your own business," and "Report it as business obstruction."

As such, with the recent increase in customers' 'star rating attack abuse,' business owners are expressing discomfort. According to data submitted to Democratic Party lawmaker Im Oh-kyung by the Anti-Corruption and Civil Rights Commission, there have been 1,306 complaints related to black consumers over the past five years, averaging 130 reports annually. Additionally, according to the Korea Chamber of Commerce and Industry, 83.4% of small and medium-sized enterprises have experienced black consumers.

This content was produced with the assistance of AI translation services.