Distribution Industry Actively Launches Hanwoo Beef Sets

Korean Beef Set from Iyeon FNC.

[Asia Economy Reporter Moon Hyewon] The distribution industry is vying for customers by launching traditional premium gifts, Hanwoo gift sets, to celebrate Chuseok.

The comprehensive food company ‘Iyeon FNC’ recently signed a business agreement with Hongseong County and Ato Hanwoo Agricultural Cooperative, which produces Hongseong Hanwoo, and launched the Hongseong Hanwoo gift set.

Hongseong Hanwoo boasts the best quality as it is located at the center of the largest livestock industry in Korea, enabling a stable supply of raw materials and minimizing stress and weight loss during Hanwoo transportation.

Iyeon FNC utilizes this Hongseong Hanwoo to offer a total of five products: ‘Hongseong Hanwoo Premium Meat Set,’ ‘Hongseong Hanwoo Premium Mixed Set,’ ‘Hongseong Hanwoo Premium Grilling Set,’ ‘Hongseong Hanwoo Health Mixed Set,’ and ‘Hongseong Hanwoo Premium Steamed Ribs Set,’ which are sold through its online mall and stores such as Hanchon Seolleongtang.

The premium Hanwoo specialty store ‘Changgo43’ also launched Hanwoo gift sets for Chuseok gifts.

The representative premium gift set, ‘Changgo Hanwoo Masterpiece,’ is composed of the most popular grilling cuts such as sirloin, tenderloin, outside skirt, and skirt meat, carefully selected for the highest quality, including special cuts.

Additionally, ‘Changgo Special No.1,’ consisting of representative Hanwoo grilling cuts such as sirloin, tenderloin, and the richly flavored striploin, and ‘Changgo Special No.2,’ composed of juicy bulgogi and deeply flavored soup cuts, along with bulgogi sets, marinated ribs sets, and premium handmade jerky sets, total seven gift sets are prepared.

At ‘Geumcheon Meat,’ operated by Dongwon Home Food, gift sets ranging from premium sets in the 1 million KRW range to practical sets in the 100,000 KRW range using Hanwoo of grade 1 or higher were launched.

As a premium gift set, the 'Dongwon Hanwoo Refrigerated VIP Set,' consisting of 1++ grade Hanwoo cuts such as flower sirloin, chuck flap tail, tenderloin, and steak, was introduced. Practical products include 'Dongwon Hanwoo Steamed Ribs Set' and 'Hanwoo Meat Set,' essential for holiday meals. Also, 'Premium LA Galbi Set,' 'Premium LA Galbi Stew Set,' and 'Hanwoo Oxtail Half Bone Set' were launched together.

The comprehensive food company ‘Hyundai Green Food’ introduced the animal welfare Hanwoo gift set for the first time in Korea. Since the introduction of the ‘Animal Welfare Livestock Farm Certification System’ in 2012, this year marks the first time Hanwoo raised at Manhee Farm, certified as an animal welfare livestock Hanwoo farm, is used to sell gift sets composed of sirloin roast, striploin roast, bulgogi, and soup cuts.

An industry official said, “As more people want to convey their feelings through high-priced gifts, interest in premium gift sets such as Hanwoo is increasing. In fact, during this Chuseok season, sales of Hanwoo priced over 200,000 KRW at major marts increased by about 42% compared to last year, and department stores are also increasing Hanwoo gifts, so the distribution industry is actively launching Hanwoo gift sets.”

This content was produced with the assistance of AI translation services.