Gmarket·Auction Smile Delivery, Chuseok Big Sale Sales Up 86%
[Asia Economy Reporter Yuri Kim] Smile Delivery, the next-day delivery service operated by Gmarket and Auction, announced on the 17th that its sales during the 'Chuseok Big Sale' held ahead of the Chuseok holiday increased by 86% compared to the previous year.
In particular, sales in the book and fresh food categories, which use the Smile Delivery VendorFlex and SellerFlex service models, saw significant growth. The book and education category through Smile Delivery grew by 851% year-on-year, and fresh food by 806%. Video electronics and cameras (395%) and health supplements (129%) also made notable advances. VendorFlex is a model that provides both logistics and delivery capabilities by internalizing the Smile Delivery Warehouse Management System (WMS) for sellers who own logistics warehouses. SellerFlex is a model that provides delivery capabilities such as Smile Delivery courier rates and dedicated customer service.
Looking at the 'Top 7' products by category based on sales performance, in health, the top products were ▲Dr. Simone Capsules ▲Dr. Lin Supercritical RTG Omega-3 ▲Dr. Simone Kids Step 1 Blueberry Flavor ▲Sunsu Food 6-Year-Old Red Ginseng Extract Red Ginseng Stick Everyday ▲FromBio Joint Cartilage with Boswellia. In fresh food, ▲Haerang Taean Live Shrimp, and in processed foods, ▲Fresh Easy LA Flower Ribs were popular.
As the number of 'Gwipojok' who gave up returning home due to COVID-19 and 'Homechu-jok' who spend Chuseok at home increased, demand for video electronics also rose. Popular items included ▲LG OLED TV 65-inch Stand Type ▲Google Chromecast 3 ▲LG Electronics CineBeam Projector UHD ▲LG Electronics CineBeam Projector 4K UHD ▲Invio CD DVD Player.
Sales in the book category also surged due to demand for Chuseok gifts for infants and children and midterm exam study materials. The top performer was ▲Pinkfong Sound Book Korean Bus, followed by ▲EBS Elementary Perfect Score King Set ▲Rainbow Saypen 32GB among the top ranks.
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Jonghee Jo, team leader of the Smile Delivery Strategy Team, said, "In this Chuseok Big Sale, VendorFlex and SellerFlex, Smile Delivery services capable of handling fresh food and multi-variety products, showed strong performance and were the biggest driving force behind the sales increase," adding, "We will continue to strengthen Smile Delivery capabilities by expanding handled categories, service areas, and fulfillment models to provide fast and safe delivery services that satisfy both sellers and buyers."
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