Samsung Display Debuts 90Hz High Refresh Rate OLED Laptop Market

ASUS New Laptop Series Equipped

ASUS's new laptop 'Zenbook' equipped with Samsung Display's 14-inch 90Hz OLED [Photo by Samsung Display]

[Asia Economy Reporter Kim Heung-soon] Samsung Display announced on the 16th that it will introduce for the first time in the market a notebook OLED (Organic Light Emitting Diode) panel with a screen refresh rate increased to 90Hz, applied to global notebook manufacturer ASUS products, delivering clear image quality.

The screen refresh rate indicates how many times the screen changes per second. At 90Hz, 90 still images rapidly change within one second, making people or cars appear to be moving. The higher the refresh rate, the smoother and more natural the motion or speed can be expressed without interruption.

According to Samsung Display, OLED has a much faster response time, allowing it to express natural image quality even at lower refresh rates compared to LCD (Liquid Crystal Display) panels.

In particular, Samsung Display evaluated the 'image trailing' on the screen that can occur when playing fast-moving videos, and confirmed that the 90Hz OLED has better image quality than the 120Hz LCD. A Samsung Display official explained, "When playing the same video, the 90Hz OLED showed about 10% less image trailing than the 120Hz LCD, measuring 0.9mm."

This panel has a screen size of 14 inches and has been installed in ASUS's recently released 'ZenBook' and 'VivoBook Pro' series. Samsung Display has also started production of the industry's first 16-inch 4K OLED. This product will also be applied to the ZenBook and VivoBook Pro series.

Chen Yizhang, Head of ASUS Marketing Center, said, "As remote work and online classes have become the new normal, demand for notebooks is steadily increasing," adding, "OLED is a display that can satisfy consumers' diverse needs for notebooks, such as online classes, video conferencing, video streaming, and gaming."

Samsung Display has supplied various OLED products to global notebook manufacturers including ASUS, Lenovo, Dell, HP, and Samsung Electronics. A Samsung Display official said, "The newly introduced 90Hz OLED will expand the choices for consumers who enjoy high-spec content on notebooks," and added, "We will lead new trends in the notebook market by leveraging Samsung OLED's innovative technology and differentiated image quality."

This content was produced with the assistance of AI translation services.