Lotte Hi-Mart Forms Strategic Business Partnership with Coway
Lotte Hi-Mart and Coway signed a Strategic Business Partnership (JBP) on the morning of the 15th at G Tower in Guro-gu, Seoul.
View original image[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 15th that it has signed a strategic business partnership (JBP) with Coway.
With this agreement, Lotte Hi-Mart plans to showcase Coway rental water purifiers at its offline stores nationwide. Starting with the best-selling model, the ‘Icon’ water purifier, the partnership will later expand to bidets and air purifiers.
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A Lotte Hi-Mart representative stated, “By sharing the strengths of both companies, we will attract new customers and expand sales channels, creating a win-win relationship. We will also collaborate on various businesses aligned with recent trends such as the subscription economy.”
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