Emons Furniture Supports Production of JTBC Drama 'Ingan Silgyeok' Starring Exclusive Model Jeon Do-yeon

The Emons Furniture Wendy sofa featured in the living room of the apartment where Lee Bu-jeong (played by Jeon Do-yeon) from JTBC's 10th anniversary special drama 'No Longer Human' resides.
[Photo by Emons]

[Asia Economy Reporter Kim Jong-hwa] Emons, a furniture brand with character, announced that it has provided production support for JTBC's 10th anniversary special drama "Ingan Silgyeok" starring Jeon Do-yeon and Ryu Jun-yeol.

The drama "Ingan Silgyeok" tells the story of 'Bujeong' (Jeon Do-yeon), a woman who has lost her way without becoming anything, and 'Kang Jae' (Ryu Jun-yeol), a man at the edge of youth who fears he will never become anything. Directed by Heo Jin-ho, famous for films such as "Christmas in August" and "One Fine Spring Day," this is his first drama directorial work, which has generated great anticipation even before its premiere.

Emons, whose exclusive model Jeon Do-yeon has been active for 14 years, completed prior production support review with the production company for her first drama comeback in five years. They sponsored practical products such as Bliss built-in wardrobes, Bliss beds, Wendy sofas, Bliss living room cabinets, and Natto dining tables in the apartment of Bujeong and Jeong-su (played by Park Byung-eun).

The Bliss bedroom series featured in Bujeong's bedroom is one of Emons' steady sellers, consisting of built-in wardrobes, beds, and dressers. The warm gray color provides a cozy feel that easily matches any interior, and the natural wood grain adds a comfortable mood. Notably, the bed features a fabric-textured cushion style with a USB charging port on the headboard, making it convenient to use electronic devices in bed.

The Wendy sofa in Bujeong's living room is characterized by a stable high-back design and wide seat cushions. The armrests are pillow-shaped, allowing it to be used like a daybed. It comes in two colors, light gray and blue, with the light gray sofa featured in Bujeong's living room. The kitchen is styled with a natural walnut-colored solid wood dining table, the Natto dining table, which conveys a feminine curve beauty.

With various products featured in JTBC's 10th anniversary special drama "Ingan Silgyeok," Emons has seen an increase in customers curious about the furniture in the drama. To commemorate this, the sponsored furniture will be offered at up to 15% discount until the end of October.

No Hyun-gwan, head of Emons Furniture PR, said, "As this is a starring work of our exclusive model Jeon Do-yeon, we had high expectations for this drama and participated in marketing activities such as production support, virtual advertising, and mid-roll ads for 'Ingan Silgyeok.' We expect that the drama, which showcases Jeon Do-yeon's deeply moving performance, will create a positive image that enhances Emons' brand awareness and favorability."

This content was produced with the assistance of AI translation services.