Shinhan Card Achieves Triple Crown in Brand Value Evaluation for 10 Consecutive Years

Achieving 1st Place for 10 Consecutive Years in Korea's Top 3 Evaluation Agencies' Brand Assessment
First in the Financial Sector

[Asia Economy Reporter Ki Ha-young] Shinhan Card has achieved the Triple Crown for 10 consecutive years in corporate brand value evaluation, the first among financial companies.

Shinhan Card announced on the 15th that it was selected as the No. 1 company in the credit card sector for 11 consecutive years in the National Brand Competitiveness Index (NBCI) hosted by the Korea Productivity Center. With this, Shinhan Card has ranked first in brand value evaluations from the three most prestigious domestic evaluation institutions for 10 consecutive years. This achievement is the first not only in the card industry but also across the entire financial sector.

Previously, Shinhan Card had ranked first in brand value evaluations at the other two of the three major domestic evaluation institutions. In March, it was selected as No. 1 in the credit card sector in the Korea Brand Power Index (K-BPI) hosted by the Korea Management Association Consulting for 10 consecutive years, and in July, it ranked first for 12 consecutive years in the credit card sector in the Premium Brand Index (KS-PBI) hosted by the Korean Standards Association. By also ranking first in the National Brand Competitiveness Index (NBCI) this time, it completed the Triple Crown for 10 consecutive years.

Shinhan Card analyzed that it has been recognized for its brand value by creating a special customer experience unique to 'First-class Shinhan' in various fields, not just being satisfied with being the industry leader in market share. Over the past 10 years, Shinhan Card has led changes in finance based on the industry's best big data and digital competitiveness, providing new customer value, offering innovative financial services never seen before, and continuously expanding business boundaries by creating new business models.

Additionally, based on Shinhan Card’s unique brand and ESG (Environmental, Social, and Governance) capabilities, it is practicing corporate social responsibility through various ESG activities such as the 'Hero Project' supporting small business owners to contribute to regional coexistence, establishing Shinhan Card Eco Zones in urban parks, participating in the Ministry of Environment’s K-EV100 zero-emission vehicle transition project, introducing eco-friendly cards made from recycled waste plastic for the first time in the industry, and declaring the industry's first CDR (Corporate Digital Responsibility) management with the establishment of five CDR management principles.

A Shinhan Card official said, "It is meaningful that our differentiated brand value has been objectively recognized, maintaining first place in various evaluation systems for over 10 years," and added, "We will continue to become a trusted and loved brand by customers through diverse brand management activities aligned with Shinhan Financial Group’s First-class Shinhan strategy."

This content was produced with the assistance of AI translation services.