Golfzon "Golf Becomes Part of Everyday Life"
[Asia Economy Kim Hyunjun, Golf Specialist Reporter] "Blending into everyday life."
Golfzon has created a new golf culture. Above all, it changed the negative perception of golf as a high-cost investment and time-consuming sport. It is important to note that the entry barrier was significantly lowered through screen golf, which emerged in the 2000s. The analysis states, "As it entered commercial and residential dense areas, accessibility improved, and the recreational aspect of golf participation increased, establishing it as a healthy leisure culture."
In fact, recently, the Sports Management research team at Sungkyunkwan University’s College of Sports Science attracted attention by presenting the practical effects of the screen golf industry and market, sociocultural value, and popularization of golf. The research team conducted a survey of 2,136 Golfzon users from December 2020 to January 2021. They praised screen golf as "cost-effective with excellent value for money, suitable as a venue for company dinners, and gatherings with friends and family."
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Participation in screen golf was also found to have positive effects on users’ quality of life, including mood improvement, increased vitality and self-esteem, stress relief, strengthened social networks, and increased productivity during working hours. Interestingly, it had a greater influence on younger generations than on the elderly. Users who started golf through screen golf gave relatively more positive evaluations compared to indoor and outdoor practice ranges.
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