[Image source=Yonhap News]

[Image source=Yonhap News]

View original image

[Asia Economy Reporter Lee Ji-eun] On the 14th, President Moon Jae-in awarded BTS a letter of appointment as the 'Special Presidential Envoy for Future Generations and Culture,' praising them by saying, "BTS has elevated the dignity of the Republic of Korea." He also mentioned BTS's Billboard resurgence with "Butter" and the sign language choreography in "Permission to Dance." In response, BTS said, "We are honored to be given such a great opportunity as special envoys."


The Blue House stated that after President Moon presented the appointment letters to BTS today and held a conversation, he said, "In many ways, BTS has greatly raised the status of K-pop and K-culture, thereby significantly enhancing the dignity of the Republic of Korea."


He also shared his experience that diplomatic activities have become smoother because conversations often start with BTS when meeting foreign leaders. President Moon said, "When foreign leaders meet for summits, they usually bring topics that the other party would like to soften the atmosphere, and I always hear about K-pop," adding, "Most of the time, it's about BTS." He even hinted, "One leader requested BTS to accompany them on a state visit."


He congratulated them by mentioning the trending issues such as the Billboard resurgence and sign language choreography. President Moon said, "Congratulations on 'Butter' climbing back to number one on the Billboard chart recently," and praised, "Including sign language choreography in the recent 'Permission to Dance' gave great hope to the hearing-impaired around the world."


President Moon declared, "I am a fan of BTS," and said, "Not only K-pop but also K-dramas, movies, games, and webtoons are currently recording record-high exports, and BTS is leading this trend well." He also expressed gratitude for BTS delivering messages of empathy and comfort to young people during the COVID-19 situation.

[Image source=Yonhap News]

[Image source=Yonhap News]

View original image


First Lady Kim Jung-sook also mentioned, "Our generation learned English by listening to pop songs, but nowadays, people worldwide are learning Korean to understand BTS's songs," highlighting BTS's significant role in spreading the Korean language.


BTS will attend the 76th United Nations General Assembly in New York next week and deliver a speech at the SDG (Sustainable Development Goals) Moment event. President Moon said, "A special event for SDGs is being held at the UN, and there was a request for BTS to participate as representatives of youth worldwide," adding, "This alone greatly elevates the national prestige of the Republic of Korea."


He expressed gratitude, saying, "I think it will take a lot of time and involve various burdens, but nonetheless, I thank you for willingly accepting this special envoy position."

[Image source=Yonhap News]

[Image source=Yonhap News]

View original image


In response, RM (Kim Nam-joon), representing BTS, said, "It is a great honor as a citizen and individual to carry the title of Special Presidential Envoy for Future Generations and Culture and to be able to do something under this title," adding, "We have always been thinking about how to repay the love we have received and at the same time give a lot, and we are honored that the President has given us such a great opportunity. We will work hard as special envoys."


He continued, "Having been there once, we will go and, with the passion and spirit of the younger generation, do what we always do?do it wonderfully once again and come back. Thank you for entrusting us."





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing