Kona I and Mawang Jokbal Sign Business Agreement to Activate Delivery Service

[Asia Economy Reporter Yoo Hyun-seok] Kona I announced on the 14th that it has signed a business agreement with the barbecue jokbal franchise Ma Wang Jokbal to promote public delivery services.

The signing ceremony took place on the 10th at the Ma Wang Jokbal headquarters in Seongnam, Gyeonggi Province. Through this business agreement, the two companies plan to list Ma Wang Jokbal franchise stores on ‘Baedal e-eum,’ a public delivery service operated by Kona I in Incheon City, and jointly carry out various marketing activities such as viral marketing and offline store advertisements.

Baedal e-eum is a public delivery service based on Incheon City’s local currency ‘Incheon e-eum,’ introduced to support local small business owners’ online market entry. It can be used directly from the local currency app without separate app installation or membership registration, offering a 10% cashback and up to an additional 5% benefit through local currency payments.

Additionally, with no advertising fees and a low brokerage fee of 2% (1% in 2021), it minimizes the platform fee burden on small business owners. Furthermore, Baedal e-eum introduced the ‘Kkulmat Evaluation’ system, the first in delivery services, which allows franchise stores to be evaluated based on criteria such as taste, quantity, hygiene, price, and friendliness, preventing star rating attacks and malicious reviews while providing objective user selection indicators.

Byun Dong-hoon, Vice President of Kona I, said, “Expanding franchise stores is key to the successful establishment of public delivery services. Ma Wang Jokbal has over 220 franchise stores nationwide, which is expected to greatly contribute to enhancing user convenience.” He added, “We will continue to collaborate with various franchise companies and list popular local restaurants to do our best to revitalize delivery services.”

Meanwhile, Kona I launched ‘Baedal Seogu,’ the nation’s first public delivery service based on a local currency platform, in Seo-gu, Incheon, in January last year, and has been expanding its service areas by launching ‘DaeKo Baedal’ in Daedeok-gu, Daejeon, ‘Baedal Yangsan’ in Yangsan City in June this year, and ‘Baedal e-eum’ in Incheon City in July.

This content was produced with the assistance of AI translation services.