"Get Benefits Galore When Activating USIM with Yushop Direct Plan"

[Asia Economy Reporter Seulgina Jo] LG Uplus announced on the 10th that it will hold a promotion offering abundant benefits to customers who subscribe with direct plan discounts at its official online mall U+Shop until the 31st of next month.

The direct plan is an online-only plan provided through U+Shop. It is characterized by removing additional services from the plan for customers who do not want complicated conditions such as bundling or contracts, and the price is up to 35% cheaper than existing plans, making it optimal to combine with unlocked phones. Currently, a total of four plans are offered, including ‘5G Direct 65, 51, 37.5’ and ‘LTE Direct 45’.

First, U+Shop offers direct plan discounts to customers aged 39 or younger until the end of October. The eligible plans are ‘5G Direct 51 (51,000 KRW per month, VAT included)’ and ‘LTE Direct 45 (45,000 KRW per month)’, provided at discounted prices of 48,500 KRW and 39,700 KRW, respectively, which are 5% and 12% off. Considering that the direct plan is up to 35% cheaper than existing plans, ‘LTE Direct 45’ can be used at up to 42% cheaper rates.

Additionally, during the same period, all customers who activate one of the four direct plans will receive a 10,000 KRW GS25 gift certificate every month for 24 months. The existing non-face-to-face partnership benefit ‘Shopping Coupon Pack’, which provides discount coupons usable at partner stores up to 3,000 KRW per month for 24 months, is also provided equally. Customers thus receive a total partnership benefit of 312,000 KRW, including 240,000 KRW from GS25 and up to 72,000 KRW from the Shopping Coupon Pack over two years.

Separately, all customers who maintain the applicable direct plan for more than 14 days will receive a coffee exchange coupon, and among customers who maintain the plan until January 31 of next year, 10 will be selected by lottery to receive a Samsung Electronics Galaxy Z Fold3.

Namsoo Kim, Executive Director of Digital Business at LG Uplus, said, “Considering the market situation where customers pursuing reasonable consumption lifestyles are increasing and the unlocked phone market is expanding together, we planned this promotion to provide benefits tailored to them, such as plans specialized for unlocked phones without contracts.” He added, “U+Shop will continue to offer practical online-only benefits that meet the demands of the MZ generation in the untact era.”

This content was produced with the assistance of AI translation services.