LG Electronics to Hold New Concept Exhibition Utilizing 'Life Style Screen'

[Asia Economy Reporter Suyeon Woo] LG Electronics is expanding its premium marketing by showcasing lifestyle screens with differentiated performance and innovative design.

LG Electronics announced on the 7th that it will hold an exhibition using home lifestyle screens at The Conran Shop, a premium lifestyle select store located in the new building of Lotte Department Store Gangnam Branch in Seoul, until the 27th. For this exhibition, they also collaborated with Cha Incheol, a recently spotlighted influencer and art director.

The exhibition features ▲the world's first rollable OLED TV LG SIGNATURE OLED R ▲the next-generation OLED TV LG OLED evo installed with a gallery stand ▲the private wireless screen LG StanbyMe, showcasing spaces harmonized with high-end interiors.

LG Electronics is collaborating with renowned art director Incheol Cha to hold a lifestyle screen exhibition at The Conran Shop located in Lotte Department Store Gangnam. Models are seen examining the LG OLED Evo displayed alongside art objects. Photo by LG Electronics

Cha's artwork serves as an art object that blends with the space where the products are installed. Positioned around the screens to increase attention or varying the visibility of the artwork depending on the extent to which the rollable screen unfolds, the exhibition captivates visitors with diverse presentations that highlight the design characteristics of each product.

The Conran Shop is a lifestyle select store housing about 400 premium interior brands. Through this exhibition aimed at premium customers interested in art and interior design, LG Electronics expects to naturally communicate the strengths of LG home lifestyle screens, which differentiate themselves from other TVs not only in performance but also in design and usability.

The LG SIGNATURE OLED R enables various spatial expressions impossible with conventional TV form factors depending on how much the screen is rolled in. It implements ▲Full View, where the entire screen is visible ▲Line View, where only part of the screen is exposed ▲Zero View, which completely hides the screen.

The LG OLED evo is displayed together with a metal gallery stand. The gallery stand neatly organizes peripheral devices and cables, enhancing the OLED TV design that itself evokes a work of art.

The LG StanbyMe is a portable wireless screen featuring a moving stand design differentiated from conventional TVs. It allows free adjustment of the screen position according to viewing posture, attracting customers who want to enjoy content freely in their own space with a previously unseen form factor.

Kim Sunhyung, head of Korea HE Marketing at LG Electronics, said, "We will capture the demand of premium customers interested in interior design through innovative products that present a new lifestyle beyond the conventional standardized TV form factor."

This content was produced with the assistance of AI translation services.