Lotte ON Partners with Intellectual Property Protection Association... Leading the Fight Against Counterfeit Distribution

On the 1st, Lim Hyun-dong, Head of Product Division at Lotte ON (right), and Ryu Won-taek, Executive Director of the Intellectual Property Protection Association, are posing for a commemorative photo at the Lotte e-commerce headquarters.

[Asia Economy Reporter Lim Chun-han] Lotte e-commerce, which operates Lotte On, announced on the 2nd that it has signed a business agreement with the non-profit organization Trademark Intellectual Property Protection Association (TIPA) to "protect intellectual property rights and enhance customer trust."

Through this agreement, Lotte On plans to join TIPA as a special member and establish a close cooperative system between the two parties to protect intellectual property rights for the products sold.

In particular, to protect intellectual property rights, they will collaborate in various areas such as intellectual property infringement prevention activities, infringement diagnosis activities for sellers, and appraisal requests for suspected counterfeit products, and will also carry out related activities targeting customers, including campaigns and safety education.

A Lotte On official said, "As online transactions become more active, cases of damage related to counterfeit products exploiting this have increased," adding, "As an online business operator, we will work closely with TIPA with a responsible attitude to prevent the distribution of counterfeit products."

This content was produced with the assistance of AI translation services.