Kyochon Chicken Announces Recruitment for 'Chonseureobeo Contest' Applicants
[Asia Economy Reporter Moon Hyewon] Kyochon F&B announced on the 2nd that it is recruiting applicants for its social contribution project, the ‘Chon’s lover’ selection contest.
The Chon’s lover selection contest is a campaign-style project that collects stories and shares chicken with applicants. It goes beyond the typical meaning of social contribution, which is helping and supporting neighbors in need, aiming to spread a culture of sharing throughout society and deliver positive influence.
The project reflects the Gen Z culture that participates in sharing by leading value consumption trends such as ‘Donzzul (punishing with money)’ and ‘Good-natured meddling.’ Based on Kyochon’s philosophy of sharing management to fulfill corporate social responsibility and create a society where everyone lives together, it plans to foster a sharing culture pursued by Gen Z.
As the first step of the Chon’s lover selection contest project, Kyochon plans to practice chicken sharing through the ‘THANKS (Ttaengs) Story Cup.’
THANKS (Ttaengs) Story Cup collects touching gratitude stories (sseol) and cheering stories (sseol) about friends, teachers, colleagues, and others to whom participants want to express their feelings.
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Those who wish to participate can apply from today until the 26th through the Kyochon Chicken order app, website, and SNS channels (YouTube KyochonTV). Submitted stories will be reviewed based on criteria, and selected applicants (Chon’s lovers) will be announced on the 12th of next month. Selected participants will receive up to 100 chickens.
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