CJ CheilJedang's 'Hanppuri Heuksam' Collaborates with Character 'Sinmyohan'

The variety show character 'Sinmyohan' is taking photos with the CJ CheilJedang Hanppuri gift set. (Photo by CJ CheilJedang)

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 2nd that it will communicate with the MZ generation (Millennials + Generation Z) by promoting ‘Hanppuri Heuksam’.

To celebrate the Chuseok holiday, CJ CheilJedang launched five new products of ‘Hanppuri Gujeung Gupo Heuksam’ and is collaborating with the character ‘Sinmyohan’ from the variety show New Journey to the West. By featuring a character resembling a ginseng root, the company aims to approach health-conscious young consumers more familiarly.

The newly introduced five types of ‘Hanppuri Gujeung Gupo Heuksam’ include three stick-type products: ‘Gujeung Gupo Heuksamjin Black Stick’, ‘Gujeung Gupo Heuksamjin Gold Stick’, and ‘Gujeung Gupo Heuksamjin’, as well as two pouch-type products: ‘Gujeung Gupo Heuksam Daebo Gold’ and ‘Gujeung Gupo Heuksam Daebo’.

‘Gujeung Gupo Heuksam’ undergoes a process of steaming and drying nine times, which increases the absorption rate of black ginseng by up to 120% compared to CJ’s red ginseng products, shortening the absorption time by one hour. Among the five new products, ‘Gujeung Gupo Heuksamjin Black Stick’ and ‘Gujeung Gupo Heuksamjin Gold Stick’ are recognized by the Ministry of Food and Drug Safety as health functional foods with five major functions of red ginseng (immune enhancement, fatigue improvement, antioxidant effects, memory improvement, and blood flow improvement through inhibition of platelet aggregation).

The five new ‘Hanppuri Gujeung Gupo Heuksam’ products can be accessed through various channels in collaboration with ‘Sinmyohan’. On the 8th at 6 p.m., a Naver Live Commerce event will be held under the concept ‘Sinmyohan goes to find a special Chuseok gift set for his party’. This offers a chance to purchase at the best discount ever.

Under the concept ‘Heuksam that even Myohan loves’, a special exhibition will be held on the Naver Smart Store ‘CJ The Health Market’. Customers can purchase at discounted prices until the 17th, and the first 2,000 buyers will receive a ‘Sinmyohan’ character mask strap as a gift. A story video showing the ‘Sinmyohan’ character discovering the excellence of black ginseng, making it, and gifting it will also be released on the YouTube channel starting from the 3rd.

A CJ CheilJedang official said, “In line with the trend of spreading health awareness and the increasing demand for health food gifts among young generations, we planned a collaboration between ‘Hanppuri Gujeung Gupo Heuksam’ and the ‘Sinmyohan’ character. We will continue efforts to get closer to the health-conscious MZ generation.”

This content was produced with the assistance of AI translation services.