"From 50,000 to 20,000,000 KRW" Hyundai Department Store Doubles Chuseok Wine Gift Sets

Image of premium wine gift sets presented by Hyundai Department Store during the Chuseok gift set period.

Over 140 Wine Gift Sets Presented This Chuseok
Number of Items Doubled and Volume Increased by 80% Compared to Last Year

[Asia Economy Reporter Kim Yuri] Hyundai Department Store is significantly expanding its wine gift sets targeting 'home drinking' customers during this Chuseok gift set sales period.

Hyundai Department Store announced on the 1st that from the 3rd to the 20th, during the main sales period for this Chuseok gift sets, it will offer over 140 types of wine gift sets, doubling the number compared to last year.

A Hyundai Department Store official explained, "With the prolonged COVID-19 pandemic, the home drinking trend has emerged, and this year’s wine sales have increased by more than 50% compared to last year. Considering this situation, we have greatly increased the number of wine gift set items and expanded the volume by nearly 80% during this Chuseok gift set sales period."

Hyundai Department Store has tripled the proportion of gift sets priced between 50,000 and 150,000 KRW, which are in high demand for gifts, compared to last year, and is also introducing special packages in limited quantities in collaboration with famous wineries. Representative products include the 'The Hyundai × Beringer Napa Valley Black Label Set (120,000 KRW)', which combines Cabernet Sauvignon wine from Beringer, a representative winery in Napa Valley, USA, with 'Riedel' wine glasses, and the 'The Hyundai × Montes Alpha (50,000 KRW)', which pairs the popular 'Montes Alpha' wine with a camping wine mug from the camping gear specialist brand 'Stanley'.

Ultra-premium products priced over 5 million KRW are also offered in limited quantities. Notable examples include the 'Bordeaux 5 Grand Ch?teaux Set (20 million KRW)', sold in a limited quantity of two sets, the 'Ch?teau Le Pin (10.5 million KRW)' sold as a single bottle, and the old vintage wine 'Ch?teau P?trus 1980 KY (10.25 million KRW)'.

In addition, Hyundai Department Store has increased various appetizer gift sets that can be paired with wine. These include the 'AYA Wine Mariage Black Set (158,000 KRW)', composed of 'Sea Urchin Butter' made from top-grade sea urchin, 'Octopus with Anchovy' made from East Sea octopus, and 'Oyster Olive' containing oysters from Tongyeong and olives, as well as the 'Wine Works × Sesqumensel Montus Set GF (160,000 KRW)', created in collaboration with the famous charcuterie brand 'Sesqumensel' from Seongsu-dong.

A Hyundai Department Store official said, "Due to the prolonged social distancing, homecoming has decreased, and wine gift demand for home drinking during this holiday period is expected to increase, so we have prepared more abundant liquor gift sets. We plan to continue offering various products tailored to customers’ lifestyles."

This content was produced with the assistance of AI translation services.