LocknLock Launches 'Technology is Beautiful' Cookware Campaign with Model Shin Se-kyung

Highlighting Cookware Technology Reflecting Recent Kitchen Trends Such as Induction and Minimalism

Lock&Lock announced on the 30th that it will carry out the 'Technology is Beautiful' cookware campaign with its brand model, actress Shin Se-kyung. Photo by Lock&Lock

[Asia Economy Reporter Kim Heeyoon] Lock&Lock announced on the 30th that it will conduct the 'Technology is Beautiful' cookware campaign with its brand model actress Shin Se-kyung.

Lock&Lock released the first campaign video on the same day through SNS channels such as YouTube and Instagram related to the campaign.

Lock&Lock stated that the campaign message 'Technology is Beautiful' emphasizes the differentiated aspects that combine Lock&Lock cookware technology and quality with 23 years of history, user convenience, and sophisticated design. It also explained that it encompasses cookware technology reflecting recent kitchen trends such as induction and minimalism, as well as design sensibility incorporating 'kitchentery' (a compound of kitchen and interior).

The campaign video released that day highlighted Lock&Lock cookware design and technology, led by the 'Suit IH Series' optimized for induction. The pastel mint color harmonizes with actress Shin Se-kyung's image, catching the eye. Additionally, the 'True Wide Full Induction' technology emphasizes excellent thermal conductivity.

It also emphasized Lock&Lock cookware's unique strengths, such as a thickness that can be used without bottom deformation (3T=3mm) and a 3cm short handle that efficiently utilizes cooking space even on a 3-burner induction. On September 2, behind-the-scenes footage of the filming will be released on Lock&Lock's YouTube channel and others. The second campaign video will be unveiled in November.

Ryu Kyung-woo, Executive Director of Lock&Lock Marketing Headquarters, said, "Lock&Lock cookware has established itself as a representative cookware brand, ranking first in the cookware category for five consecutive years in the Korea Industry Brand Power." He added, "Through the campaign with actress Shin Se-kyung, we will communicate more closely with consumers and showcase differentiated features."

This content was produced with the assistance of AI translation services.