Chuseok Preparation 'Shopping Chance' Floods E-commerce Platforms

Coupang Opens 2021 Chuseok Big Sale Festival
Wemakeprice, '2021 Chuseok' Special Exhibition
Tmon Hosts 'Chuseok' Special Exhibition

[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies are consecutively launching special sales events offering significant discounts ahead of Chuseok. As the trend of contactless consumption has expanded due to the prolonged COVID-19 pandemic, it is expected to provide consumers with an opportunity to prepare for the holiday more reasonably from home.

Coupang is holding the '2021 Chuseok Big Sale Festival' until the 21st of next month. This event gathers Chuseok-related products in one place, from jeon (Korean pancakes), fried foods, and other holiday dishes to popular health appliances as gifts, offering discounts of up to 50%. To help customers easily and quickly find the products they want, the promotion page is organized into sections such as ▲Pre-order ▲One-day special ▲Chuseok gift hall ▲Chuseok preparation hall ▲Brand hall, enhancing shopping convenience.

For customers who cannot visit their hometowns due to COVID-19, Coupang has also prepared the 'Coupang Rocket Gift' service, which allows easy gifting of products sold on Coupang. The sender can send gifts conveniently via mobile by only knowing the recipient's contact number without needing their address, and the recipient can enter the delivery address to receive Rocket Delivery products the next day and Rocket Fresh products by 7 a.m. the following day.

Wemakeprice (WEMAKEPRICE) is also holding the '2021 Chuseok' event until the 22nd of next month, offering up to 25% continuous discounts on all products during the event period. VIP club members can purchase Chuseok gift products at discounts of up to 25%, while regular customers can enjoy discounts of up to 20%.

Wemakeprice expects many customers to purchase Chuseok gifts online in advance due to the contactless trend and has segmented products into categories such as ▲Today's recommendations ▲Recommendations by item ▲Recommendations by price range for these customers.

Tmon is holding a Chuseok event until the 21st of next month, providing exclusive discount coupons of up to 10%. Products are classified by price range and product category to enhance shopping convenience, and through the Chuseok preparation hall and Chuseok gift hall, six special-priced products are recommended daily in each section to support economical Chuseok preparations.

In particular, most products in the Chuseok event can be sent as 'mobile gifts,' allowing customers to send products by entering only the recipient's phone number without knowing their address. Additionally, customers can receive discounts of up to 12% with exclusive gift coupons. It is expected that customers will find this useful for exchanging contactless gifts this Chuseok.

This content was produced with the assistance of AI translation services.