[Featured Stock] NC Falls for Second Day Amid Blade & Soul 2 Slump... Returns to May Last Year's Stock Price

[Asia Economy Reporter Minwoo Lee] NCSoft's stock price has fallen continuously, dropping to the 600,000 KRW range, a level last seen in May of last year. The new release, Blade & Soul 2, has generated a response below expectations in its early stages, seemingly dampening investor sentiment.

As of 10:30 AM on the 27th, NCSoft's stock price recorded 676,000 KRW, down 4.65% from the previous day. This marks the first time since May 12 of last year that the price has fallen into the 600,000 KRW range. At that time, the KOSPI was lingering in the 1900s, indicating the stock price has reverted to that period. Following a drop of more than 15% the previous day, the stock has sharply declined for two consecutive days. Approximately 3.5 trillion KRW in market capitalization has evaporated in just two days.

Disappointment over the new release Blade & Soul 2, which recorded results below expectations from day one, appears to have triggered a flood of sell orders. As of 10:30 AM on the same day, the game ranked 11th in sales on the Google Play Store. Considering that the Google Play ranking was not recorded on the first day of release, this means it failed to enter the top 10 from the start.

In the securities industry, investment opinions and target prices for NCSoft are being lowered one after another. Ebest Investment & Securities downgraded NCSoft's investment opinion from 'Buy' to 'Hold' and cut the target price by 35.8%, from 1,090,000 KRW to 700,000 KRW. Samsung Securities also lowered its investment opinion from 'Buy' to 'Hold' and reduced the target price from 910,000 KRW to 720,000 KRW.

This content was produced with the assistance of AI translation services.