Lotte Construction Recruitment Briefing Held in the Metaverse... Participants "Very Satisfied"

Lotte Construction Metaverse Recruitment Briefing Hall implementing the Lotte World Tower Observatory SKY31 briefing zone

Lotte Construction held the industry's first metaverse-based recruitment briefing session (called L-Town) on the 25th. Over 400 job seekers pre-registered for the event, showing great interest in Lotte Construction's new employee recruitment.

In a situation where face-to-face events were difficult due to COVID-19, Lotte Construction used the metaverse platform Gather Town to provide useful recruitment information to job seekers.

The Lotte Construction metaverse recruitment briefing venue, L-Town, featured a virtual world with Lotte Construction's signature architectural landmarks as the backdrop. It included △a Job Consultation ZONE modeled after Lotte Castle △a Briefing ZONE replicating the SKY31 observatory at Lotte World Tower △a Promotional Video ZONE recreating an actual construction site △and a Quiz ZONE set against Lotte World.

In the Job Consultation ZONE, practitioners and recruitment officers from seven job categories currently hiring introduced and consulted on their respective roles. The Briefing ZONE featured live broadcasts of mock interviews with actual Lotte Construction interviewers and recruitment officers explaining the recruitment process. The Promotional Video ZONE allowed visitors to view various promotional videos about Lotte Construction, and the Quiz ZONE held a prize event through OX quizzes related to Lotte Construction.

Job Consultation ZONE within Lotte Construction Metaverse Recruitment Briefing Session

A survey conducted after the briefing session showed that 97% of respondents experienced a metaverse recruitment briefing for the first time, and the satisfaction level averaged 4.7 out of 5, with most respondents expressing high satisfaction.

Lotte Construction has been conducting new employee recruitment since the 11th. This recruitment is ongoing to quickly hire talent suitable for the job as needed. The application period is from 9 a.m. on August 11 to 6 p.m. on August 29. The available positions include △Civil Engineering Construction △Architectural Construction △Design/Interior △Mechanical Construction △Safety (Safety Engineering) △Housing Sales △and Management Support (On-site), totaling seven job categories. Detailed information can be found on the Lotte Group recruitment website.

A Lotte Construction official stated, "Using the metaverse for the recruitment briefing allowed participants to join without gathering at a specific time and place, freeing them from spatial and temporal constraints, and for the organizers, it reduced the burden of COVID-19 prevention guidelines. We plan to introduce the metaverse platform for various events such as new employee training."

This content was produced with the assistance of AI translation services.