Hyundai Department Store Group Partners with KT to Drive 'Distribution and Logistics Digital Innovation'

On the 26th, after signing a business agreement at the Gwanghwamun Building in Jongno-gu, Seoul, (from left) Jang Hojin, Head of Planning and Coordination at Hyundai Department Store (President), and Park Jongwook, Head of Management Planning Division at KT (President), are taking a commemorative photo.

Hyundai Department Store Group Signs 'Strategic Business Agreement for Digital Innovation' with KT
Introducing AI Contact Center and AI Logistics

[Asia Economy Reporter Kim Yuri] Hyundai Department Store Group is partnering with KT to drive digital innovation in the domestic distribution and logistics sectors. The plan is to enhance efficiency by applying KT's IT capabilities such as artificial intelligence (AI), big data, and cloud computing to their operations, while also upgrading customer service to a new level.

Hyundai Department Store Group announced that on the 26th, it signed a 'Strategic Business Agreement for Digital Innovation' with KT at the Gwanghwamun Building in Jongno-gu, Seoul. Key officials from both companies attended the signing ceremony, including Jang Hojin, Head of Planning and Coordination at Hyundai Department Store (President), and Park Jongwook, Head of Management Planning at KT (President).

Under this agreement, both companies will collaborate on ▲ digital innovation of distribution and logistics systems using AI ▲ enhancing service and marketing competitiveness through big data ▲ creating mutual synergy by leveraging each company's business capabilities.

First, they will establish an AI-based call center called the 'AI Contact Center (AICC)' at Hyundai Home Shopping. The AICC is a system that streamlines all customer center operations based on technologies such as voice recognition, speech synthesis, text analysis, and dialogue engines. Hyundai Home Shopping plans to build an AI consultation system for simple customer inquiries through this. They also plan to upgrade service quality by analyzing customer demands through consultation big data analysis and improving consultation processes.

The two companies will also jointly promote digital innovation in the logistics sector. They plan to conduct a pilot AI logistics project that designs optimal delivery routes based on data from Hyundai Department Store's food specialty online mall, 'Hyundai Food Hall ToHome.' Additionally, they will closely cooperate on indoor air quality management at offline stores operated by Hyundai Department Store Group, big data-based customer marketing, platform and membership partnerships, among other areas.

Jang Hojin, Head of Planning and Coordination at Hyundai Department Store (President), said, "We expect that this agreement will enable Hyundai Department Store Group's 'digital innovation' to be pursued more professionally and systematically. We will continue to proactively introduce various technologies to enhance satisfaction for customers and employees and strengthen our business competitiveness."

This content was produced with the assistance of AI translation services.