Lotte World Mall Celebrates 7th Anniversary... 26 Themed Stores Including Gentle Monster to Open Sequentially

Lotte World Mall Gentle Monster.

Targeting the MZ Generation with 'Young Luxury', 'Experience'... Offering Rest with a 'Nature-Friendly' Concept
At the end of August, the largest renewable energy complex in Korea will broadcast eco-friendly videos through Media Cube
Lotte World Tower Mall launches webzine 'GEEP (Gip)' to connect with customers

[Asia Economy Reporter Kim Yuri] Lotte World Mall announced on the 25th that it will introduce new themed stores tailored to the changing lifestyles of customers in celebration of its 7th anniversary since opening.

Opened in October 2014, Lotte World Mall launched Korea’s largest cultural spaces at the time, including Lotte Concert Hall, Aquarium, and Seoul Sky (Lotte World Tower Observatory), along with about 50 'first stores in Korea.' Within three years of opening, it surpassed 100 million cumulative visitors.

Lotte World Mall recently announced plans to sequentially open 26 stores reflecting the lifestyles and trends of the MZ generation (Millennials + Generation Z), which has emerged as a new consumption center, and the prolonged COVID-19 pandemic.

The new store concepts, considering the MZ generation who value the latest trends and unique experiences and share their consumption via social networking services (SNS), are 'Young Luxury' and 'Experience.'

On the first floor of the mall, where SPA brand stores were previously located, additional stores such as 'Lululemon' in 2018 and 'Gentle Monster' in 2021 have been newly opened and are operating. Both 'Lululemon' and 'Gentle Monster' are premium brands that emphasize 'consumer experience' through experiential classes and in-store exhibitions.

With the prolonged COVID-19 pandemic making indoor cultural activities difficult, nature-friendly concept stores such as 'Aqua Garden' and 'The Lifestyle Kitchen' have been created to provide healing to customers. 'Aqua Garden,' which opened on the 19th, is an aquarium caf? transformed from the existing food court space on the mall’s basement first floor. Incorporating the beauty of underwater scenery into its interior, 'Aqua Garden' allows customers to enjoy tea while viewing ornamental fish and aquatic plants, and also offers 'mulmeong,' a resting culture of finding peace of mind by gazing at water for a long time.

On the mall’s 5th floor dining area, 'The Lifestyle Kitchen,' a nature-friendly store with an urban forest atmosphere concept, newly opened in August. 'The Lifestyle Kitchen' offers three lines of dishes?low-carb high-fat, Mediterranean diet, and phytochemical (plant-based compounds)?using the finest organic ingredients that consider customers’ health, not only in interior design but also in food.

By the end of this year, Lotte World Mall plans to introduce new stores themed around rest using natural greenery. Beyond nature-friendly interior design inside the mall, this is a 'Gardening' concept where customers can actually enjoy nature. The company stated, "We are preparing existing open plazas to harmonize with the natural environment around Lotte World Mall, creating spaces where customers can escape from their tiring lives and feel small daily happiness."

Lotte World Tower Mall is a representative eco-friendly landmark building in Korea, constructed with the goal of producing eco-friendly energy and efficient management from the design stage. It has reduced dependence on fossil fuels and actively introduced high-efficiency equipment and renewable energy generation systems to reduce energy consumption, producing about 15% of total energy use (design standard) through renewable energy on its own.

As ESG (Environmental, Social, and Governance) management has become a key issue this year, Lotte World Tower Mall has been broadcasting videos using the large 'Media Cube' in front of Lotte World Tower since the end of August to share these eco-friendly systems with customers.

Meanwhile, Lotte World Tower Mall has launched the webzine 'GEEP (Gip)' to strengthen communication with the Songpa-gu community and MZ generation customers.

Lee Kyung-gu, head of the New Business Team at Lotte Property & Development, said, "In celebration of the 7th anniversary, we have carried out a large-scale store renewal tailored to customers’ lifestyles. We will continue to transform and become a leading shopping mall in Korea loved by customers."

This content was produced with the assistance of AI translation services.