Lotte Home Shopping Expands Cooperative Broadcasting... Launches 'Together Sangsaeng House' for the First Time

Lotte Homeshopping Expands Win-Win Broadcasting, 'Together Win-Win House' Image.

Since 2013, Operating Commission-Preferential Broadcasts for SMEs with About 150 Companies Participating
New Slogan 'Building the Value of Togetherness', Program Name Changed to 'Together Win-Win House'
Broadcasting Doubled, Transmission Channels Expanded, Video Production Support Strengthened

[Asia Economy Reporter Kim Yuri] Lotte Homeshopping announced on the 25th that starting from the 26th, it will double the commission-preferential broadcasts aimed at opening sales channels for small and medium-sized enterprises (SMEs), expand transmission channels, and significantly revamp its win-win broadcasts.

With the new slogan "Building the Value of Togetherness," the program name will change from "Win-Win Studio" to "Together Win-Win House." Since 2013, Lotte Homeshopping has operated win-win broadcasts providing entry consulting and commission benefits to small businesses without prior home shopping broadcast experience. About 150 companies have participated so far, producing various success stories such as companies whose sales increased 30-fold within two years after entry, and companies that expanded into overseas markets after being scheduled for regular broadcasts. This revamp is part of ESG (Environmental, Social, and Governance) management to strengthen social responsibility by supporting local small business owners and SMEs struggling to open sales channels due to COVID-19.

According to the revamp, practical benefits will be provided including ▲doubling broadcast time (about 380 broadcasts annually) ▲expanding transmission channels such as TV and T-commerce ▲diversifying product categories including food, beauty, bedding, and daily necessities ▲annual video production support fund of 500 million KRW ▲support for influencer recruitment. In the future, support will be extended beyond simple sales channel assistance to include new product planning, business consulting, and sales channel expansion to further strengthen win-win activities.

The first broadcast after the revamp, scheduled for 12:40 PM on the 26th, will feature the duty-free cosmetic brand "The Face Shop"’s "Salmon V-Gene Eye Cream." Actress Kang Yebin will appear on the broadcast to introduce product efficacy and reviews. Additionally, various high-quality SME products such as regional specialties like "Geoje Island Bamboo Shoot Fish Cake," "Jeju Island Omegi Rice Cake," as well as "Mobile Star Hair Dye" and "Somacotti Mattress" will be continuously introduced. Starting in September, a dedicated section will be established on the mobile app to sell SME products regularly and support diverse sales channels.

Jung Yoonsang, Head of Communications at Lotte Homeshopping, said, "We plan to fulfill our social responsibility through leading win-win activities that go beyond simple sales channel support to enhance business capabilities."

Meanwhile, Lotte Homeshopping is leading win-win activities ranging from industry-leading SME funding support to non-face-to-face entry consultations and overseas expansion support. SME products account for more than 70% of the broadcast time among home shopping sales broadcasts, the highest among five home shopping companies excluding SME-specialized home shopping channels. Furthermore, it offers industry-leading financial support policies such as a 200 billion KRW co-prosperity fund, 10 billion KRW interest-free loans, and 500 million KRW restart funds, providing substantial benefits.

This content was produced with the assistance of AI translation services.