OB Beer Hanmac Launches 'Water Jug Package' for Camping Enthusiasts

[Asia Economy Reporter Seungjin Lee] OB Beer Hanmac announced on the 20th that it has launched a ‘Water Jug Package’ targeting camping enthusiasts.

Hanmac introduced the Water Jug Package reflecting the rapidly growing camping and home camping trend due to the impact of COVID-19. The water jug is an insulated water container that keeps beverages cool, enhancing the enjoyment of camping.

This package consists of twelve 355ml cans of Hanmac and a signature green-colored water jug. The Hanmac water jug features a cylindrical body shaped like a beer can, with a wooden-colored base and handle for convenience, making it easy to carry. The Hanmac Water Jug Package is available at major supermarkets nationwide, priced in the 30,000 KRW range.

The Hanmac brand manager said, “Ahead of the peak camping season in autumn, we have introduced the ‘Water Jug Package’ with a sophisticated design and practicality,” adding, “We will continue to provide many consumers with a fresh brand experience of Hanmac.”

OB Beer’s ‘Korea’s Representative Lager Project’ Hanmac is a lager beer containing ‘rice,’ a staple food of the Korean people, blending a smooth and refreshing flavor. In particular, to maintain the best taste and quality, only 100% high-quality domestic rice is used.

Meanwhile, Hanmac recently received the ‘International Superior Taste Award’ at the ‘2021 iTi International Taste Institute Awards’ hosted by the Belgian International Taste & Quality Institute, recognizing its outstanding quality. The ‘International Taste & Quality Institute Awards’ evaluate various food and beverage products produced worldwide by about 200 professional judges and grant official certification marks to excellent products.

This content was produced with the assistance of AI translation services.