Beauty MCN Dimil Surpasses 7.5 Billion KRW in H1 Sales... Approaching Industry Leadership

Demil headquarters located in Gangnam-gu, Seoul.
[Photo by Demil]

[Asia Economy Reporter Junhyung Lee] Beauty-specialized MCN (Multi-Channel Network) Dimil announced on the 11th that it recorded sales of 7.5 billion KRW in the first half of this year.

This first half sales is the highest performance since the company's establishment in 2019. According to the industry, the leading company's sales in the first half of this year were about 8.2 billion KRW. Considering that there was nearly a fourfold difference in annual sales scale with that company in 2019, the company explained that the gap has rapidly narrowed in just two years.

Sales in the second quarter of this year exceeded approximately 4 billion KRW. Dimil showed a monthly average growth rate of over 20% in the past three months. The company expects to achieve about 21 billion KRW in sales this year. Dimil plans to take strategic steps to secure leadership in the digital transformation of the beauty industry sector.

It is analyzed that Dimil, which has the largest domestic distributors and manufacturers as investors, is generating strategic synergy effects. Previously, Dimil attracted a Series A investment worth 15 billion KRW from Hyundai Home Shopping and Amorepacific Group at the end of last year. The self-developed cosmetics brand 'Body Burden Project (BBP)' products, co-developed with Hyundai Home Shopping, continued to be sold out. Amorepacific Group continued collaboration by organizing a Dimil-exclusive product line within its own beauty brands.

A venture capital (VC) official said, "As the influencer industry grows, strategic collaboration cases between beauty MCNs and large corporations are also emerging," adding, "There will likely be significant changes in the market structure."

This content was produced with the assistance of AI translation services.