Hutech Massage Chairs Launch Full-Scale Entry into US Market with Sonic Vibration Massage Technology
Partnership Alliance with Furniture for Life (FFL)
[Asia Economy Reporter Kim Cheol-hyun] Hutech Industry (CEO Ju Seong-jin) announced on the 17th that it has formed a partnership with Furniture for Life (hereinafter FFL), a specialized massage chair distribution company in the United States, and is making a full-scale entry into the U.S. market. Hutech selected the massage chair 'KAI' as its export strategy model tailored to the needs of American consumers. They are introducing the top-spec KAI GTS9 Artmotion and KAI GTS7 Artmotion equipped with sonic vibration massage.
Cliff Levin, founder of partner company FFL, stated that the partnership was formed because Hutech's sonic vibration massage system for massage chairs is a differentiated technology compared to existing products in the U.S. market. The sonic vibration massage system is a proprietary technology commercialized by Hutech that goes beyond simple physical massage providing impact sensation; the waves spreading through the body reach deep into the muscle layers, maximizing the massage effect. Founder Cliff Levin said, "The sonic vibration massage technology installed in the KAI line of massage chairs is a technology that American consumers have never experienced before, and we expect it to mark a milestone in the U.S. massage chair industry."
Recently, interest in a healthy lifestyle has increased in the U.S. market, and demand for personal healthcare massage chairs is rising mainly among people in their 50s and 60s. Hutech plans to use its entry into the U.S. market as a stepping stone to expand into global markets including Europe and Asia, as well as North America.
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Joo Hwa-don, Executive Director of Hutech, said, "This entry into the U.S. market is recognition of Hutech massage chairs' core technologies such as sonic vibration massage in the local market," and added, "We will grow into a global brand through active overseas market expansion."
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