"Suwon Samsung Bluewings Planning Pack 'Sold Out' Green Light" Homeplus Strengthens Differentiated Product Strategy

Homeplus, Suwon Samsung Bluewings Special Pack.

[Asia Economy Reporter Kim Yuri] Homeplus is strengthening its product differentiation strategy.

Homeplus announced on the 13th that the 'Suwon Samsung Bluewings' football team 'goods' introduced the day before sold 91% of the prepared stock (2,093 out of 2,300 items) within one day of sales, showing strong sales performance. Five stores?Dongsuwon, Seosuwon, Woncheon, Byeongjeom, and Bundang Ori?sold out their entire stock within a day. This means that two items were sold every minute at these five stores alone.

The company explained that this was due to the expanding trend of enjoying unique products while watching sports at home, and that the 'differentiated' products exclusively offered by large marts attracted customer response.

Homeplus added that the prolonged COVID-19 pandemic is also affecting the craft beer market, which is a 'differentiated' alcoholic beverage product. In July, craft beer sales increased by 26% compared to the same period last year. Homeplus currently sells about 30 types of craft beer.

The 'Suwon Samsung Bluewings Bottle Beer Glass Planning Pack' (17,900 KRW), inspired by 'Suwon Samsung,' began limited sales of 2,300 units on the 12th at eight Homeplus stores in the Suwon area.

The planning pack consists of three types of beer (each 330ml) developed by 'Korea Craft Brewery' and one beer glass. 'Korea Craft Brewery' is the first domestic craft beer brewery producing 'Gwanghwamun Beer' and 'Arc Pale Ale.'

The limited edition goods feature three beers: 'Arc Hug Me,' 'Arc Be High,' and 'Arc Lager.' 'Arc Hug Me' is characterized by a subtle ginger aroma, refreshing orange flavor, and smooth finish. 'Arc Be High' is a beer with a deep and intense flavor added to the nutty malt taste. 'Arc Lager,' made with 100% barley malt, is known for its clean taste and refreshing sensation.

The beer package is named 'Home of Beer,' inspired by Suwon Samsung's representative slogan 'Home of Football,' and each bottle includes the lyrics of a cheering song to increase collectible value. The design incorporates the blue, white, and red colors symbolizing 'Suwon Samsung' and the team's mascot 'Agileon,' adding a retro feel. A special beer glass engraved with the emblem is also included.

Meanwhile, Homeplus reorganized its product division in July to maximize product competitiveness, which is the essence of distribution. In mid-next month, they plan to exclusively sell beer products inspired by the 'Hanwha Eagles' at large marts.

Jang Juhyun, buyer of the Homeplus alcoholic beverages team, said, "The competitiveness of large marts depends on good products," adding, "We will introduce unique products that can only be found at Homeplus to attract more customers."

This content was produced with the assistance of AI translation services.