7-Eleven Launches Unique Collaboration with Gilimyanghaeng: 'Bap Honey Butter Popcorn' Released

Seven Eleven, 'Seven Select Buff Honey Butter Popcorn'.

[Asia Economy Reporter Yuri Kim] Convenience store 7-Eleven announced on the 13th that it has partnered with nut specialty company Gillim Yanghaeng to launch a differentiated private brand (PB) product in collaboration with 'Honey Butter Almond,' called 'Seven Select BAF Honey Butter Popcorn (1,500 KRW)'.

7-Eleven signed a memorandum of understanding (MOU) with Gillim Yanghaeng in June to develop differentiated products. This product is the first collaborative item released by utilizing Gillim Yanghaeng's nut brand BAF (HBAF) through shared product development technology between the two companies.

'Seven Select BAF Honey Butter Popcorn' is honey butter-flavored popcorn made using the seasoning from BAF's signature product, 'Honey Butter Almond.' It features a crispy exterior and a soft interior texture, with a sweet and savory taste created by adding domestic honey and French gourmet butter. The packaging is designed with the Honey Butter Almond character to emphasize the collaboration. To celebrate the launch of 'BAF Honey Butter Popcorn,' 7-Eleven will hold a 2+1 promotion until the end of next month.

Starting with the release of 'BAF Honey Butter Popcorn,' 7-Eleven plans to continuously launch collaborative products in various categories such as snacks and desserts together with Gillim Yanghaeng.

Meanwhile, due to the impact of social distancing and prolonged staying at home, snack sales have generally increased at convenience stores near residential areas. In particular, popcorn sales at convenience stores have significantly risen due to the home cinema and home spectator trends. According to 7-Eleven, popcorn sales from August 1 to 12 this year increased by 28.9% compared to the same period last year, with a 72.4% growth rate in residential commercial districts.

Jang Chaeyoon, Senior MD of the Ambient Food Team at 7-Eleven, said, "As popcorn sales at convenience stores continue to increase due to the stay-at-home trend, we introduced popcorn as the first collaborative product with Gillim Yanghaeng. We plan to sequentially release unique products utilizing various flavors of the BAF brand, including Honey Butter Almond."

This content was produced with the assistance of AI translation services.