GS Construction's 'Xi' Introduces Home Styling Consulting for Residents

Home styling experience space provided by GS Construction. (Provided by GS Construction)

[Asia Economy Reporter Kim Hyemin] GS Construction announced on the 11th that it has launched a 'One-Stop Home Styling' move-in service, which offers home styling consulting and purchase benefits in collaboration with large retailers such as department stores.

This service, applied to GS Construction's apartment brand 'Xi,' features furniture and home appliances placed in actual units so prospective residents can see them firsthand. Customers can receive consulting from home styling experts and purchase products. The service allows prospective residents to choose from a variety of products, not just a single product determined through home styling consulting.

While there have been collaborations between construction companies and individual furniture brands before, this is the industry's first one-stop service that provides consulting on the entire interior product range along with discounted purchase benefits.

GS Construction previously introduced a home styling consulting service in collaboration with Lotte Department Store during the move-in period of 'Bangbae Grand Xi.' The home styling move-in service involved well-known domestic and international brands housed in Lotte Department Store, including LG Objet, Tempur, Ace Bed, Ligne Roset, Kartell, Louis Poulsen, and Balmuda. The service received enthusiastic attention, with waiting times exceeding one hour.

A GS Construction official said, "This is intended to move away from the traditional marketing focused on sales and provide high-quality services to customers up to the move-in stage," adding, "We will continuously strengthen the service considering trustworthy collaboration partners and the conditions of the complexes."

This content was produced with the assistance of AI translation services.