Kim Du-gwan Launches Mobile Live Broadcast Station 'Dugwan-i Myeonggwan TV' for Interactive Communication
Development of a Standalone Mobile App for 'Anytime, Anywhere' Communication Aligned with the Non-Face-to-Face Trend
Plans to Continue Broad Communication with People from All Walks of Life through Diverse Content
[Asia Economy Reporter Oh Ju-yeon] Democratic Party presidential candidate Kim Du-gwan engaged in interactive communication on the 10th through the mobile live broadcasting station 'Manjjiknam! (The Man You Want to Take a Picture With When You Meet) Dugwan's Myunggwan TV.'
On the day, Kim's campaign team released a press statement saying, "Through this app, he plans to appear live in real time from anywhere in the country to listen to diverse opinions from not only supporters but also various sectors, and deliver life stories, political philosophy, and future visions via live broadcast."
'Manjjiknam! Dugwan's Myunggwan TV' is a standalone mobile app featuring interactive communication. This app differs from existing social networking service (SNS) platforms such as YouTube, Facebook, and Instagram in that it is based on live commerce, which has recently attracted public attention due to the expansion of non-face-to-face platforms.
Last month, candidate Kim also implemented Dokdo in the three-dimensional virtual world of the metaverse and held the first press conference as the Metaverse Dokdo Chief, capturing public attention. The launch of this live broadcasting station reflects Kim's intention to broaden communication across a wide range of generations, according to the campaign team.
Kim said, "Together with the people who support me, I will create 'Kim Du-gwan Communication TV' through this app, where we can freely communicate stories we couldn't share before and encourage each other's activities."
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A campaign official said, "Kim is known for his personality of mingling with many people without formality, so the TV title Manjjiknam reflects Kim's actual character," adding, "This app was planned to fully convey Kim's human and unpretentious charm, who has grown from the grassroots level."
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