Mesh Korea "Collaboration with SM Enter F&B Business Division for Logistics Innovation"

SM Entertainment Group Food & Beverage Division Beacon Holdings Signs Real-Time Delivery Service Contract

CEO Jungbeom Yoo of Mesh Korea (left) and CEO Seongho Yoo of Beacon Holdings are signing a contract for real-time delivery of premium dining.

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea (CEO Yoo Jung-beom), operator of 'Boorung,' announced on the 10th that it has signed a contract with Beacon Holdings (the food and beverage business division of SM Entertainment Group) to provide real-time delivery services.

Through this contract, Mesh Korea will be responsible for real-time delivery services for orders from 'SMT Lounge,' a complex dining space operated by Beacon Holdings, located at Mercure Ambassador Seoul Hongdae. It will also provide an IT-based delivery solution that allows easy understanding and utilization of big data related to the entire logistics process, including order volume, delivery routes, and delivery schedules.

Mesh Korea and Beacon Holdings will continue to collaborate on the digitalization of food ingredient logistics processes. They plan to utilize the Gimpo and Namyangju logistics centers equipped with a full cold chain system capable of refrigerated and frozen storage for fresh food and ingredients. By designing a more transparent delivery line through the digitalization of the entire logistics process, they aim to explore additional collaboration opportunities in optimizing the delivery of fresh food ingredients based on this foundation.

Mesh Korea plans to build a delivery network optimized for SM's food and beverage business through continuous cooperation, while actively expanding efficient digital logistics processes by leveraging big data-based logistics systems. Yoo Jung-beom, CEO of Mesh Korea, said, "As the dining industry faces difficulties due to the prolonged spread of COVID-19, last-mile delivery services that quickly and safely deliver food to customers' requested locations have become a breakthrough for the dining industry. We will continue efforts in various ways to ensure that Boorung's IT-based total logistics process can be actively utilized in the non-face-to-face business of the dining industry."

This content was produced with the assistance of AI translation services.