Kiwoom Securities Analyzes Users of Asset Management Service KiwoGO... "37% Prepare Seed Money"

[Asia Economy Reporter Ji-hwan Park] Kiwoom Securities announced on the 9th that its AI-based asset management service 'KiwooGO' analyzed 10,000 users who designed investment goals, revealing that the most frequently set investment goal was to accumulate a lump sum of money.

According to Kiwoom Securities, an analysis of 10,000 customers who set investment goals through the robo-advisor asset management service KiwooGO, available via YoungwoommunS and the website, showed that 36.7% of customers aimed to accumulate a lump sum as their asset management goal through AI. Additionally, 28% of customers prepared in advance for overseas travel to get ready for everyday life after COVID-19.

On average, customers designed their investment goals with a long-term investment period of over four years. Preparation for housing costs such as jeonse (key money deposit) and monthly rent, rather than home purchase, was planned with an investment period of over five years, targeting approximately 240 million KRW in deposit funds to prepare for the rapidly rising jeonse and monthly rent market. More than half of KiwooGO users chose an investment risk profile of neutral or lower risk.

A representative from the RA Management Team stated, "Investors who engage in goal-based investing with clear objectives tend to manage their assets as stably as possible to avoid the risk of failing to achieve their goals."

More than half of the customers preferred domestic ETF types. This is because the minimum subscription amount is 1 million KRW, which is lower than that of overseas ETF types or mixed types (each with a minimum subscription amount of 5 million KRW), allowing for investment with small amounts. The discretionary management fee is also 0.5% annually, one of the lowest among investment discretionary products sold by Kiwoom Securities, making it a popular choice.

Although the KiwooGO service shows the highest usage rate (62%) among people in their 30s and 40s, it also recorded nearly 20% usage among those under 20. This is interpreted as so-called 'Joorini' (stock market beginners), who have been excluded from the Donghak and Seohak ant movements and have difficulty managing assets, entering the AI robo-advisor market.

Lee Jun-guk, head of the RA Management Team, said, "The robo-advisor market is gradually expanding as AI algorithms become more advanced and investor trust builds. Especially with the start of the MyData project, robo-advisors are expected to evolve one step further into hyper-personalized asset management services based on customers' financial transaction information."

This content was produced with the assistance of AI translation services.