GS Retail Launches Baskin-Robbins 'Uchin-Baedalhagi' Delivery Service

GS Retail will launch Baskin-Robbins delivery service on the eco-friendly walking delivery platform 'Uchin-Baedalhagi'.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 9th that it has launched Baskin-Robbins delivery service on its eco-friendly pedestrian delivery platform ‘Uchin-Baedalhagi’ and plans to expand the delivery service area to additional SPC brands in the future.

Uchin-Baedalhagi is a delivery service brokerage platform launched by GS Retail in August last year. Ordinary pedestrian couriers (Uchin) accept delivery orders through a mobile application and deliver products to customers on foot.

Initially, this service was limited to GS25 and GS The Fresh deliveries, but since starting third-party logistics with BBQ Chicken in March, it has expanded to include Mawang Jokbal, Mom’s Touch, and Mexicana. According to GS Retail, the number of ordinary pedestrian couriers registered on Uchin-Baedalhagi exceeded 80,000 at the end of last month, and the number of deliveries increased by 71.6% from January to July.

Meanwhile, GS Retail is holding the ‘Uchin Forest’ event on Uchin-Baedalhagi this month. This event donates trees to help restore areas affected by wildfires in Gangwon Province and is conducted with the participation of ordinary pedestrian couriers. Among the Uchins who participate in the event, the top 200 couriers with the most deliveries will have one tree donated in their name, and one tree will be gifted to the Uchin as a present.

A GS Retail official said, “We plan to focus on expanding the delivery area by partnering with numerous companies wishing to collaborate,” adding, “We will continue to strengthen ESG (Environmental, Social, and Governance) management through eco-friendly delivery along with the growth of quick commerce.”

This content was produced with the assistance of AI translation services.