Pulmuone Launches 'Bimilbbangjip,' Frozen Bakery Made with Rice Flour

[Asia Economy Reporter Lim Hye-seon] Pulmuone has launched gluten-free frozen bread made from rice flour without wheat flour and has officially started expanding its frozen bakery lineup.

On the 9th, Pulmuone Foods announced the release of three types of frozen bakery products under the brand 'Bimil Bbangjip' (Secret Bakery). The products consist of potato bread, roasted sweet potato bread, and cream cheese corn bread.

'Bimil Bbangjip' is a name derived by taking one character each from 'Anil Bi (非)' meaning 'not' and 'milgaru' meaning 'wheat flour,' representing a healthy snack made solely from rice flour. The shapes faithfully reproduce the original forms of potato, sweet potato, and corn. The fillings are packed with the original ingredients and cheese, and pure butter is used instead of processed butter to enhance the flavor.

The 'Potato Bread' is topped with soybean powder and black sesame powder on a filling made by mashing potatoes like a salad. The 'Roasted Sweet Potato Bread' contains sweet potato paste inside and is coated with purple sweet potato powder on the surface. The 'Cream Cheese Corn Bread' is a rare menu item in the market, containing soft cream cheese mixed with whole corn kernels.

The gift box-style packaging also catches the eye. When the box is opened, the origin of the Bimil Bbangjip name and the characteristics of the bread can be found. Cute potato, sweet potato, and corn characters add to the visual enjoyment. The potato bread is placed on a tray, while the sweet potato and corn breads are individually wrapped, making it easy to take out one at a time and convenient for storage.

'Bimil Bbangjip' is an uncooked raw dough product that can be cooked in an air fryer at 170℃ for 10-12 minutes or in an oven at 170℃ for 12-14 minutes without separate thawing or preheating, based on 1-2 pieces. The price is 12,980 KRW.

Pulmuone expanded its bakery products due to the increased interest in baking as the stay-at-home trend caused by COVID-19 became part of daily life. According to research firm Kantar, the domestic frozen bakery market size reached 67 billion KRW annually as of March this year, growing approximately 87.9% compared to the previous year's 35.7 billion KRW.

‘Toy Cookie,’ launched in 2017 with the concept of a toy you make and eat, became a popular stay-at-home item after COVID-19, significantly increasing sales. Additionally, the two types of 'Cheese Ball' released last year also gained popularity. Pulmuone plans to expand its frozen bakery lineup in the second half of the year, starting with 'Bimil Bbangjip.'

Meanwhile, the three types of 'Bimil Bbangjip' will be pre-launched through Naver Live Shopping. Afterwards, sales channels will gradually expand, focusing on various online platforms and large offline discount stores.

This content was produced with the assistance of AI translation services.