[This Person] Park Seong-su, Songpa District Mayor, Why Did He Develop the Nation's First 'Tree Planting App'?

District develops tree-planting app 'ONTREE' through public-private cooperation... Eco-friendly mission completion → certification points awarded → points accumulated lead to planting a tree with your nameplate

Park Seong-su, Mayor of Songpa District

Development Planning Meeting

[Asia Economy Reporter Jongil Park] Songpa-gu (Mayor Park Seong-su) has developed the nation’s first tree-planting app, ‘ONTREE (Ontree)’.

‘ONTREE (Ontree)’ is a tree-planting app that means ‘to turn on trees, to continue planting trees.’ When users practice green living and upload activity photos to the app, they receive certification points, and once a certain number of points are accumulated, Songpa-gu plants a tree with the user’s nameplate attached in reality.

The district planned the ‘tree-planting app’ as part of efforts to raise awareness of the importance of environmental protection in the era of carbon neutrality and to take a step closer to realizing a carbon-neutral city Songpa by 2050 through community eco-friendly lifestyle practices.

In particular, this project is significant as it was achieved through public-private cooperation.

▲ Songpa-gu ▲ eco-friendly social enterprises ▲ private environmental group (OK! EARTH) members including housewives and daycare center directors held planning meetings 2 to 3 times a week over a long period, carefully considering how children, the future leaders, can voluntarily participate in environmental protection while developing the app.

The ‘ONTREE (Ontree)’ app awards 20 points each time users perform one of 10 environmentally friendly activities that can be practiced in daily life, such as ▲ separating waste for recycling ▲ unplugging electrical plugs ▲ using tumblers ▲ using public transportation ▲ using reusable shopping bags.

Additionally, sharing practice cases with others via personal SNS grants an extra 30 points.

The app can be downloaded from the Google Play Store starting this month, and it accumulates and displays the amount of carbon dioxide reduction (kg) each time users practice environmental activities, allowing users to see how much carbon they have saved.

The district plans to support the planting of about 100 trees for 100 goal achievers along the Songpa Dullegil Tancheon Stream around October to November.

Park Seong-su, Mayor of Songpa-gu, said, “‘ONTREE (Ontree)’ is an app created with the question ‘How can we pass on a healthy Earth to our descendants?’ in the era of carbon neutrality,” adding, “We will make further efforts to expand the number of Ontree app users by encouraging many people to practice eco-friendly living.”

This content was produced with the assistance of AI translation services.