Lotte Confectionery Expands 'Monthly Snack' Subscription Service with Genie Music

[Asia Economy Reporter Lee Seung-jin] Lotte Confectionery announced on the 5th that it has partnered with ‘Genie Music’ to launch the ‘Monthly Snack X Genie Music’ collaboration service and plans to expand its subscription service area.

The newly introduced service is based on the concept of ‘the meeting of snacks and music.’ This subscription service allows users to subscribe not only to snacks but also to music usage rights, combining the existing single subscription service with another subscription service in a different domain, thereby providing service diversity.

Subscription applications can be made through ‘Genie Music.’ ‘Genie Music’ has created a menu where users can subscribe to both ‘Monthly Snack’ and music usage rights together, offering the subscription service. To commemorate the subscription service with ‘Genie Music,’ Lotte Confectionery is providing a Genie Music usage voucher with the August ‘Monthly Snack,’ which can be applied for at ‘Lotte Sweet Mall.’

Additionally, Lotte Confectionery is holding a product certification event on its official Instagram until September 15. To participate in the event, users must post a certification photo of the August issue of Monthly Snack with the required hashtags. Winners will be selected by lottery and awarded prizes. The winners will be announced individually via DM (Direct Message) on the 17th.

For this ‘Monthly Snack’ collaboration, a Genie Music leaflet with a QR code is also provided in line with the concept of ‘the meeting of snacks and music.’ The QR code inserted in the leaflet is matched with Genie Music’s visual curation service ‘Musical Color’ and specific products included in ‘Monthly Snack.’ By scanning the QR code with a mobile phone, users can enjoy songs that pair well with the snacks.

Lotte Confectionery plans to continuously develop collaboration services with various companies in the future and further expand the scope of ‘Monthly Snack,’ the subscription economy content it first introduced in the confectionery industry.

This content was produced with the assistance of AI translation services.