"The Charm of Jeonju is Traditional Culture and Delicious Food!"

Jeonju City, Survey Results from 200 Foreign Tourists

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] It has been found that foreign tourists choose Jeonju as a travel destination because of Jeonju's unique traditional cultural experience content and delicious food.

Jeonju City announced on the 4th that a survey conducted on 200 foreign tourists who visited Jeonju from June 19 to last month 19 showed these results.

The reasons for choosing Jeonju as a tourist destination were overwhelmingly high responses of "wanting to experience traditional culture" (85.5%) and "wanting to eat delicious food" (81.5%).

Foreign tourists also expressed that programs such as tours of tourist sites like Jaman Mural Village and Gyeonggijeon, staying in hanok, and hanbok experience were impressive while touring Jeonju.

Additionally, food-making experiences and sound experiences were chosen as the most desired activities.

The satisfaction survey result was very high at 4.39 points out of 5, and 91% of respondents said they were satisfied.

Furthermore, 86.5% of respondents said they intended to revisit Jeonju within three years, and 96.5% answered "yes" when asked if they would recommend Jeonju tourism.

Regarding the length of stay, 61% of tourists stayed at least one night, which was more than day trips, and there was a high demand for local accommodations such as hanok experience businesses and Airbnb.

The survey items included △Jeonju tourist behavior (number of visits, relationship with companions, purpose, length of stay, etc.) △information acquisition channels △used accommodations △expenditure △satisfaction, totaling 14 items.

Jeonju City plans to reflect the results of this survey in establishing content projects and promotional marketing plans for foreign tourists.

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.