SK Hynix Wins Grand Prize at 'Digital Ad Awards' with ESG Campaign
[Asia Economy Reporter Kim Heung-soon] SK Hynix announced on the 3rd that its ESG (Environment, Social, Governance) campaign "We Do Green Technology," conducted in June to mark "Environment Month," won the Grand Prize in the Integrated Marketing category at the "2021 Korea Digital Ad Awards" held on the 22nd of last month.
The Korea Digital Ad Awards is an awards ceremony hosted by the Korea Digital Advertising Association. SK Hynix's ESG campaign was selected for the Grand Prize in the Integrated Marketing category, which evaluates "the extent to which campaigns conducted across different media based on digital advertising achieve optimal synergy effects."
The campaign addressed various environmental issues through engaging "short-form" videos, gaining significant attention primarily on TikTok. Among the 27 videos, the most notable one titled "Beom-myeo-deun-da" recorded over 50,000 likes and more than 1,300 comments.
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SK Hynix evaluated that "by effectively conveying the challenging topic of the environment using twists, metaphors, and engaging elements, the campaign successfully encouraged public participation."
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