LG Household & Health Care Launches 3rd Generation 'Whoo Bicheop Jaseng Essence'

[Asia Economy Reporter Lim Hye-sun] LG Household & Health Care launched the 3rd generation ‘Who BiCheop JaSaeng Essence’ on the 3rd.

First released in 2009, ‘BiCheop JaSaeng Essence’ is the flagship product of the royal luxury cosmetics brand ‘The History of Who’ and is a globally popular item loved not only in Korea but also overseas. After the release of the 2nd generation product in 2016, it has been reborn with more powerful anti-aging care after about five years.

The key feature of the 3rd generation ‘BiCheop JaSaeng Essence’ is that it contains 10 times the main active ingredients of Choja Habidan, the core ingredient of the existing product. Through 20 million research cases and data mining technology, the effective ingredients were identified and applied to the product, helping skin regeneration in just three days after use. In addition, the company explained that the advanced technology developed through 15 years of research at the Who Oriental Medicine Research Institute is incorporated into the product, providing effects that improve not only visible aging but also invisible latent signs of aging.

?

This content was produced with the assistance of AI translation services.