Hapcheon-gun Cultivates NongTuber (Agricultural YouTuber)... Opens Promotion and Distribution Channels for Agricultural Products
Course on Content Planning, Video Shooting and Editing for About 20 Trainees
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Hapcheon-gun, Gyeongnam Province, is taking its first step in nurturing Nongtubers (agriculture + YouTuber) under the supervision of the Agricultural Technology Center.
Nongtuber is a newly coined term combining ‘Nong (農)’ meaning agriculture and ‘YouTuber,’ someone who uploads videos on YouTube.
This training, which started on the 2nd and consists of a total of 12 sessions, was planned to provide farmers with an opportunity to understand and utilize YouTube, which was unfamiliar to them.
With about 20 trainees, lectures on content planning, video shooting, and editing are being held, receiving great responses.
The trainees are focusing on the training with the goal of directly filming and editing videos that honestly show everything from the agricultural production process to daily life in rural areas, thereby pioneering online agricultural product promotion and sales channels.
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The Hapcheon-gun Agricultural Technology Center stated, “The online agricultural food market is rapidly growing, and there are voices calling for our farmers to innovate in line with changes and consumer trends. Through this training, we will actively support the use of YouTube to strengthen farmers’ capabilities and lead to increased farm income.”
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