"Less than 30 Minutes After Waking Up"... Choi Tae-won Shares Simple Daily Life on SNS, Sparking Buzz

Chairman Chey Tae-won of SK Group. Photo by Chairman Chey’s Instagram screen capture.

[Asia Economy Reporter Heo Midam] Chey Tae-won, chairman of SK Group, continues to communicate with the public daily through social networking services (SNS) and other platforms. Chairman Chey is actively engaging not only by sharing his daily life but also by replying to comments from netizens.

On the 31st of last month, while on a business trip in the United States, Chairman Chey shared a photo of himself grocery shopping and preparing a lunchbox, writing, "Grocery shopping and lunchbox too." In the photo, he stands in the kitchen with messy hair and casual attire.

One netizen commented, "Your hair and expression look like you just woke up..." to which Chairman Chey replied, "It was less than 30 minutes after I woke up."

Another netizen asked, "You made the lunchbox yourself, what’s on the menu?" Chairman Chey responded, "It varies each time."

Earlier, on the 24th of last month, Chairman Chey posted a photo on Instagram showing a toothbrush and dental floss, sharing an anecdote: "I was using dental floss and pulled out quite a long piece, and my youngest child, watching from the side, asked in disbelief, 'Dad, are you a chaebol?'"

Photo by Chairman Choi, screenshot from Instagram.

Even earlier, on the 20th of last month, in response to the question, "Chairman, this is a rude question, but do you also lick the yogurt lid?" he replied, "Yes, I do," which attracted attention.

Meanwhile, Chairman Chey opened his personal Instagram account on June 24. As of the 1st, he has about 50,000 followers and has posted 13 posts so far.

This content was produced with the assistance of AI translation services.