Lotte Card Launches 'Roca Likit'... "Up to 35,000 KRW Monthly Discount on Preferred Industries for 2030s"

Starbucks up to 60%, Transportation and Communication Fees 10%
Baedal Minjok and Coupang Eats 5% Discount

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 29th that it has launched the 'LOCA LIKIT' card, which offers benefits focused on industries preferred by the 2030 generation.

LOCA LIKIT provides benefits up to 35,000 KRW per month, centered on industries most frequently used in daily life by the 2030 generation, such as coffee, movies, transportation, telecommunications, and delivery apps.

First, it offers a 60% discount up to 10,000 KRW per month for on-site payments made via simple payment at Starbucks, and a 50% discount for payments made with a physical card. At movie theaters (Lotte Cinema and CGV), it provides a 50% discount up to 10,000 KRW per month for payments over 10,000 KRW. It also offers a 10% discount up to 5,000 KRW per month each for public transportation (city buses and subways) usage and automatic payment of telecommunications fees (SKT, KT, LG U+). Additionally, a 5% discount up to 5,000 KRW per month is given for payments made through delivery apps (Baedal Minjok and Coupang Eats). Benefits are provided if the usage amount in the previous month is 400,000 KRW or more.

The annual fee is 10,000 KRW (for both domestic-only and international cards).

LOCA LIKIT is a successor card to the LIKIT Fun Plus card and has been newly incorporated into Lotte Card’s main product lineup, 'LOCA,' launched with a more affordable annual fee.

The design of LOCA LIKIT is also tailored to the 2030 generation. Featuring New York Manhattan as the background, it incorporates a young and bright illustration under the concept of 'Young, Fun, Like.' The card comes in two colors: 'New York Blue,' which gives a refreshing and lively feel, and 'Manhattan Yellow,' which offers a warm and bright impression.

A Lotte Card official said, "LOCA LIKIT focuses benefits on industries preferred by the 2030 generation both online and offline," adding, "It combines an affordable annual fee of 10,000 KRW with a design that makes you feel good every time you take it out of your wallet.”

This content was produced with the assistance of AI translation services.